Brand & Product Manager, Singapore

Location: Singapore, Singapore
Job Type: Permanent
Reference: HQ00017567_1541127747
Sector: Sales and Marketing

Multinational Financial Services company is looking for a Brand and Product Manager to oversee and coordinate various advertising campaigns and projects for the group.

Responsibilities:

  • Leads the creative development process for product launches/advertising and campaigns
  • Conducting interdepartmental communications/coordination in preparation for upcoming campaigns.Reviewing final projects, evaluating media brief fit and quality for release to market
  • Evaluating appropriate media platforms/advertising solutions relevant to the target audiences and briefs. Defining the media brief and plan, evaluation of ROI/RoAS and developing new channels/routes to market
  • Ensuring maximum amplification of content/advertising campaigns through social media whilst building social media presence

Requirements:

  • 5-7 years of hands-on, product advertising experience
  • Strong grasp of the overlaps between media planning, sales targets and creative strategy
  • Excellent interpersonal and communication skills adaptable across a diverse range of business situations
  • Demonstrated experience developing comprehensive ATL media plans across multiple platforms and channels