Digital Business Analyst

Job Title: Digital Business Analyst
Location: Hong Kong
Reference: 02_051118
Contact Name: Eugenia Matusevich
Contact Email:
Job Published: November 05, 2018 10:10

Job Description

Digital Business Analyst, responsible for delivery of the new disruptive product within banking space.


  • Assessment of customer needs and how we can improve customers lives
  • Shaping solutions that are customer centric underpinned by innovation and digital capabilities
  • Creating/designing wireframes, process flows, user personas, and journey maps
  • Using storyboarding, task analysis, and user research tasks to capture and develop user requirements
  • Engaging with relevant channel teams, technology teams, digital teams, legal, risk and compliance teams, etc. to document design options and recommendations
  • Exploring data to find actionable insights and make product recommendations through funnels, cohort analyses, long-term trends, user segmentation, regression models, and more
  • Collaborate with developers and subject matter experts in ensuring user stories are developed correctly, meet acceptance criteria and deliver the desired customer experience and interface

Required Skills:

  • Experience in the design and delivery of online and mobile solutions
  • Track record in translating customer journeys into user stories
  • Able to discuss user stories with engineering teams and adapt to achieve best in class user experience
  • Experience working in fast-paced agile/scrum environments
  • Proficiency in Atlassian product suite - Jira, Confluence, etc or similar
  • Track record in working in delivering innovation
  • Ability to multi-task, work under pressure, think analytically and communicate effectively
  • Ability to work creatively and analytically in a problem-solving environment – always innovating
  • Articulates or translates complex information in clear, meaningful and structured way to suit audience
  •  High levels of self motivation – able to self manage and deliver to committed timescale
  •  Adaptive – the ability to approach things differently or do different things to deliver goals
  •  A strong team player – highly collaborative recognizing their specialized role in a larger programme of work and acknowledging other areas/individuals roles and responsibilities
  • Experience in Agile Project methodologies and tools (e.g. JIRA, Confluence)
  • Understanding of UI/UX design

Required Qualifications:

  • Bachelor degree in a related field (Business/Computer Science Degree preferred)
  • Minimum of 5 years in Innovation / Agile Delivery / Product build projects
  • High proficiency in both verbal and written English (Cantonese and Mandarin is an added advantage)
  • Nice to have: Relevant Agile Certifications (e.g. Certified Scrum Master, Agile Certified Practitioner)

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