Digital Engagement Assistant Manager

Location: Taipei, Taiwan
Job Type: Permanent
Reference: 73256_1555323502
Sector: Sales and Marketing

Responsibilities:

  • Develop (digital) engagement strategies to drive online engagement and conversion of supporters via multiple and diversified channels
  • Take leadership in devising digital engagement plans for the various campaign and fundraising projects, and to create innovative engagement opportunities for supporters' participation.
  • Manage the creation of professional, engaging and creative content for digital channels to communicate mission, vision and campaigns with our potential and existing supporters in Taiwan;
  • Manage a team of digital specialists in Taiwan to implement the agreed digital engagement strategy and to develop an audience understanding and branding strategy for the organisation.
  • Oversee a broad range of digital engagement systems and tools;
  • Create and monitor metrics and KPIs for measuring successes and performance of (digital) engagement.

Requirements:

  • At least 5 years of experience in digital marketing, communications, advertising agency, advocacy NGO, multimedia production or related discipline
  • Interest and passion in local and global environmental issues
  • Hands-on experience in Facebook, Instagram, Line and messenger marketing
  • Practical knowledge in Google Analytics, SEO and web content marketing
  • Practical knowledge in the content management system, e.g. WordPress is a plus
  • Management experience essential
  • Fluent written and spoken English and Mandarin
  • Ability to work independently with minimal supervision, while also functioning and contributing as part of a team
  • Experience and ability working in a culturally-diverse environment is a plus