A renowned IT Service MNC has an exciting Growth Hacker/Social Media Director position open in Beijing. They are looking for a strategic plan-maker and an expert in digital marketing who will also report to their APAC Commercial Development VP
- Develop a digital acquisition, activation, engagement, fulfilment channel strategy that generates Revenue and EBITDA and can be replicated in other markets.
- Develop an agile methodology for fast and efficient turnaround
- Establish processes and systems to ensure experimentation and measurement can be done in a scalable and repeatable model. A/B testing and analytics to share results
- Identify and optimize growth opportunities
- Scaling and Automating the growth processes
- Implementing referral/viral campaigns to maximize growth and retention
- Focusing on key KPI’s and ROI agreed with the executive team
- Ensuring creative meets global brand standards
- Proven track record in leading and developing digital growth strategies in China with reputable brands and partners
- Strong understanding of how all current digital marketing channels and platforms function
- Outstanding leadership skills.
- Good knowledge of consumer electronics, mobile, telecoms.
- Have worked with cross functional agile teams in bringing new ideas/strategies to market
- Strong negotiation and influencing skills.
- Experience with digital campaign management tools
- Experience in developing WeChat channel campaigns and an understanding of partners within this space.