Growth Hacker/Social Media Marketing Director

Job Title: Growth Hacker/Social Media Marketing Director
Contract Type: Permanent
Location: Beijing
Reference: 15432 (01_110518)
Contact Name: Amy Zhang
Contact Email:
Job Published: May 11, 2018 09:29

Job Description

A renowned IT Service MNC has an exciting Growth Hacker/Social Media Director position open in Beijing. They are looking for a strategic plan-maker and an expert in digital marketing who will also report to their APAC Commercial Development VP


  • Develop a digital acquisition, activation, engagement, fulfilment channel strategy that generates Revenue and EBITDA and can be replicated in other markets.
  • Develop an agile methodology for fast and efficient turnaround
  • Establish processes and systems to ensure experimentation and measurement can be done in a scalable and repeatable model. A/B testing and analytics to share results
  • Identify and optimize growth opportunities
  • Scaling and Automating the growth processes
  • Implementing referral/viral campaigns to maximize growth and retention
  • Focusing on key KPI’s and ROI agreed with the executive team
  • Ensuring creative meets global brand standards


  • Proven track record in leading and developing digital growth strategies in China with reputable brands and partners
  • Strong understanding of how all current digital marketing channels and platforms function
  • Outstanding leadership skills.
  • Good knowledge of consumer electronics, mobile, telecoms.
  • Have worked with cross functional agile teams in bringing new ideas/strategies to market
  • Strong negotiation and influencing skills.
  • Experience with digital campaign management tools
  • Experience in developing WeChat channel campaigns and an understanding of partners within this space.


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