Experienced Data Driven Marketing professional to build marketing automation structure and personalised campaigns for a new fintech initiative.

Job Description:

• Build customer oriented data, analytical and marketing automation structure with personalisation capabilities
• Ensure customer data and campaign management projects are effectively planned, managed and monitored for challenger bank
• Plan and deliver modelling and database marketing activities starting with new customer acquisition to engagement of those customers to challenger bank
• Set up personalisation of the campaigns with test and learn and content management capabilities
• Support the content creation by providing the concreate campaign results to relevant parties
• Set up customer data and campaign management team in its goal to be a data-driven organisation testing new strategies and learning from insights to help drive decisions throughout the customer acquisition, relationship building and retention funnel
• Partner closely with segment and product teams for customers journeys and legal, privacy, compliance

Requirements:

• Solid experience in Customer Relationship Management, data analytics and campaign management with proven track record
• Strong people management experience, including building and leading teams of high performing technical and analytical associates
• Highly numerate with a degree in a quantitative subject such as Maths, Statistics, Economics, Management, Computer Science etc.
• Extensive experience of defining and delivering customer segmentation and behaviour models, and delivering customer targeting through a campaign management tool
• Background in analysis, statistical methods, such as propensity modelling and segmentation, or data-driven direct marketing
• A successful history of developing advanced leading Real Time Marketing implementation and designing use cases in to a solution is a mandatory requirement
• Experience in driving forwards Analytics, statistical modelling and Campaign Management, A/B test and data management platform technologies including data, Real time, event base and marketing automation
• Data-driven combined with creative thinking and ability to translate data into successful marketing strategies
• Application of in-depth knowledge and best practices consistently
• Strong collaboration, consensus building, problem resolution and communication skills are a prerequisite
• Has strong and proven project and people management capabilities, ability to manage project plan timelines and budgets