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Head of Marketing

Consultant:

Job Reference No:

AS10035

Date Posted:

24/5/24

Industry:

SAAS

Location:

Bangalore, India

Description

You will be primarily responsible for driving growth & leading the marketing initiatives for the B2B SAAS product, leveraging customer communication & leading their marketing efforts to build a strong brand presence in the SMB space.


Requirements

15+ years of experience in marketing with a proven track record of senior marketing leadership driving results in the computer software industry, ideally in Product-led B2B SaaS.

Deep understanding of the SMB SaaS industry, including knowledge of SaaS business models, target markets, and customer acquisition strategies.

Demonstrated ability to develop and execute growth strategies that have a measurable impact on user acquisition, engagement, and retention for a young brand

Strong knowledge of digital marketing channels including paid search, social media, email marketing, lifecycle marketing, and SEO.

Comfortable with data analysis and data-driven decision-making.

Excellent project management skills with the ability to prioritize and manage multiple projects simultaneously.

Exceptional communication and collaboration skills with a focus on building strong cross-functional relationships.

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