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  • yvonnelee2

Business Continuity and Risk Management in A Post-COVID World

Operating a successful business for a long time is a difficult venture-and this was before the COVID-19 pandemic. Companies now face several formidable uncertainties, from the risk of violent conflicts to the rise of global pandemics and changes in business regulations and business models. All these factors greatly affect the probability of a business's survival, so there is a need to build a firm foundation.

For many companies, there is a need to update their risk management approach to help them stay afloat despite the increased chances of challenges in our current economic climate. To do this, they need to use the following tactics as discussed below.

Assess and Tackle Risk Holistically

Before 2020, most companies carried out a risk assessment on an annual basis. However, the past few years have proven that social, economic, and political changes can occur drastically without warning signs or buildups. For this reason, companies need to plan strategically and more often. Additionally, they should formulate new and effective crisis responses.

Research and intelligence on a wide range of potential challenges should also be gathered and analyzed by a well-rounded team of experts. These predictions will aid in financial forecasting with specific regard to investment, thus helping businesses avoid unnecessary risk.

Focus on Resilience

The ability to bounce back from adversity is crucial in business. Unfortunately, while a business may have the ability to remain strong in the face of challenges, third parties need to be stable. If third parties such as distributors face issues, it can affect your business, hence the need to always have an alternative for these essential services.

Many companies have now gone the route of online selling through various platforms to change their market strategy and shift customer behavior in their favor. All these can ensure they remain relevant even if the market changes overnight.

Empower People

Teams drive businesses. Investing in your team's skills and abilities will allow you to prepare them to act fast in the face of adversity and reduce reaction time. It is also advisable to do this across the board for senior and junior employees.

Companies should also promote an open culture where staff feel comfortable sharing their ideas and are rewarded for their hard work. Such workplaces tend to exhibit higher profits and productivity, so this is worth it.


COVID-19 has put many businesses at risk of bankruptcy or closure. This reveals the challenge of poor risk management, prevalent in many companies. Firms need to focus on resilience, use a holistic risk management approach, and empower their staff to deal with these issues.

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